[FOR OKI-NI]
PRODUCT copy examples
Below you will find examples of product copy I wrote for the menswear e-tailer oki-ni, laid out in their house style
OUR LEGACY
Black Terry Cloth Shirt
Iridescent mother of pearl buttons cut through the tactile terry cloth of this boxy shirt, designed and produced by contemporary Swedish brand Our Legacy.
- Crafted from Italian terry cloth in black
- Cut to offer a boxy fit
- Button-down closure
- Short sleeves
Made in Portugal from 90% cotton and 10% polyester – please machine wash cool on a gentle cycle.
This shirt fits to size
ami
Oversized Wool Trousers
Slouchy tailoring is huge this season and AMI's AW16 runway show included so many incredible examples. These lavishly oversized trousers include pressed pleats and are carefully tapered through the leg, helping them to pool around the ankles.
- Crafted from a weighty indigo wool
- Pockets at hips and rear
- Concealed button and hook closure
- Lightly tapered legs
- Mid to low crotch
- Oversized fit
Made in Portugal from 80% wool, 20% polyamide – please dry clean
These trousers fit to size
CMMN SWDN
Felted Patch Sweatshirt
Under the guidance of CMMN SWDN the humble sweatshirt becomes an object of desire once again. The felted patches at the chest contrast perfectly against the crisp loopback cotton.
- Loopback cotton construction
- Features checked felt patches at chest
- Crew neck with elasticated cuffs and hem
- Oversized fit
Made in Portugal from 100% cotton – please dry clean
This sweatshirt fits to size
MATTHEW MILLER
'Tyler' Leather Biker Jacket
Each season London-based designer Matthew Miller translates the leather biker jacket in his own contemporary vision. For winter that means plush leather punctuated with various pockets and his signature grosgrain zip pulls.
- Lamb leather construction
- Classic zip-up closure
- Button down collar
- Multiple pockets throughout
- Signature grosgrain zip pulls
- Full quilted lining
- Regular fit
Made in Britain from 100% lambs leather – please specialist clean only.
This jacket fits to size
MATTHEW MILLER
Wool-Twill 'Calvin' Trousers
Matthew Miller, a graduate of the Royal College of Arts, demonstrates his versatility with these classic tailored trousers in wool-twill. A modern-classic, the 'Calvin' trousers feature pressed pleats and a comfortable tailored fit.
- Premium tailored construction
- Pockets to hips and rear
- Concealed button and hook closure
- Pressed pleats
- Lightly tapered legs
- Relaxed fit
Made in Portugal from 55% polyester and 45% pure new wool – please dry clean only.
These trousers fit to size
STONE ISLAND X PORTER
‘Hidden Reflective’ Backpack
Stone Island's experimental textile department have collaborated with Japanese bag experts Porter to create a new generation of contemporary baggage. This large backpack is crafted from nylon canvas and ‘Hidden’ Reflective’ fabric, a newly-engineered material coated with thousands of glass microspheres. Under the flash of a camera, the seemingly black fabric is activated, creating a unique splatter-effect pattern.
- Manufactured in Japan
- Hooded drawstring closure
- Dual branding
- Fully lined
- External zip pocket
- Padded mesh back-panel for comfort and breathability
- Cushioned adjustable shoulder and waist straps
Made in Japan from 100% polyamide with 45% glass fibre, 30% polyurethane, 25% polyester and 10% acrylic resin – please spot clean